Overview
Ourense emerged as one of ALF’s most strategic European cases: a dynamic industrial and services region whose geostrategic location made it a natural gateway to Iberia and, by extension, the EU market. ALF positioned Ourense as a gateway to millions of potential consumers and tourists in Spain and Portugal, an argument that resonated with U.S. executives and underscored the province’s fit for international expansion.
First U.S.–Ourense Mission
The first mission convened 25 American companies and 56 firms from Ourense, led by U.S. Representative Loretta L. Sánchez and Ambassador Alan D. Solomont. The design centered on structured B2B matchmaking and sector-specific briefings, with more than 120 one-on-one meetings opening deal flow in technology, construction, tourism and other sectors.
Outcomes included agreements totaling more than $2 million in new business, more than 45 export MOUs and emblematic cases in technology imports and wine sales. ALF also brokered institutional agreements linking Ourense’s chambers with U.S. business organizations.
Second Ourense Mission
The second mission expanded the model with 53 local businesses from Ourense and 21 American companies, as well as more than 100 one-to-one meetings. It blended investment forums, curated B2B sessions, site visits and networking events designed to cement trust and accelerate decision-making.
For ALF, the Ourense missions validated the idea of place-branding through business outcomes: not generic promotion, but transaction-ready engagement between credible investors and committed local leadership under a certified, chamber-backed U.S.–EU bridge.
“The mission’s purpose is to lay the common ground for generating wealth.”
Ourense Trade Missions in Pictures
A visual record of institutional meetings, business matchmaking sessions, sector briefings and networking moments that shaped the mission.
